New season work for Camilla & Marc.
Have you ever noticed the difference when you are shopping online? As avid online consumers we always feel a little more assured to confirm a purchase when we see video of a garment. For some reason it just looks a little more real.
Still images are complemented with video which definitely helps to aid conversion online. Videos are proven to support sell though.
There is a reason why Net-a-Porter are now ranked 76 of the top 1000 eCommerce retailers in the world, have supporting eCommerce videos to increase sales on all items.